Internal and external communication
What is communication?
It is the transmission of a message from the sender to the receiver, where the receiver can provide a feedback.
Definitions
- Sender – Also known as the transmitter, he is known for sending the message to the receiver
- Message – It is a communication conveyed from one person to another
- Feedback – It represents a reply from the receiver to indicate whether the message was effectively received or not.
- Receiver – He is the one who receives the message from the sender.
Types of communication
- Internal Communication – Communication occurs among members of the organisation
- External Communication – Occurs when members of different organisations communicate with each other
Forms of communication
- One-way communication – Without any feedback
- Two-way communication – With feedback, this reduces communication barriers.
What is the medium of communication?
It is defined as the method of communication chosen by the sender to the receiver. The process of communication can be in the form of verbal, written, or visual messages.
Types of Medium of communication.
| Verbal Communication | Written Communication | Visual Communication |
| It can take the form of one-to-one talks, meetings, or videoconferencing | It refers to the use of words and letters in a communication system | It can take the form graphical representation in terms of drawings or bar charts. |
| Advantages | Advantages | Advantages |
| Quick Communication | Evidence and proof | Appealing and attractive |
| Immediate Feedback | Adaptable for longer messages | Supports the message |
| Reinforcement of message | Quicker and cheaper | |
| Disadvantages | Disadvantages | Disadvantages |
| Lack of record | The use of jargon | No direct feedback |
| Accessibility | No direct feedback | Misinterpretation |
Direction of communication
- Horizontal Communication – People at the same level of communication communicate with each other.
- Downward Communication – Top-level management lower lower-level management.
- Upward Communication – Lower-level management to higher-level management.
What are communication barriers?
The method of communication does not occur effectively.
Why(causes)?
- Problem with the sender (use of jargon)
- Problem with the receiver ( Lack of attention)
- Problem with the medium of communication ( Wrong use of the medium of communication)
Solutions
- Use of simple words
- Pay more attention
- Choose well the medium of communication